Market
Retail Intelligence
The intent and attribution layer offline commerce never had.
The problem
Eighty percent of retail still happens offline. Almost none of it is measurable.
Footfall is counted. Sales are counted. The line between the two is invisible — a black box between a footstep and a receipt.
Why it matters
Online commerce got a measurement loop two decades ago. Every click, hover and conversion is an event that brands optimise against continuously.
Offline retail never received that loop. Signals are fragmented across mall systems, store POS, brand CRMs and ad platforms — and none can stitch the shopper journey end to end.
Opportunity
The gap is structural, not a tooling gap — and it will not be closed by another POS plugin, loyalty app or campaign dashboard.
The objective: a neutral infrastructure layer that captures intent before the visit, activates the right offer in real time, and closes attribution back to the transaction.
The platform
- Privacy-safe intent capture at the edge
- Real-time intent scoring and offer activation
- Retailer and mall consoles with live demand signals
- POS-integrated attribution — from footstep to receipt
- Brand and merchant intelligence as a continuous system
Result
A retail intelligence layer where intent, activation and attribution close in one loop — giving every stakeholder the feedback system digital commerce has had for twenty years.
Operating workflow
- 01
Capture
Privacy-safe signals detect shoppers in and around the store
- 02
Predict
Intent model scores category, likelihood and price sensitivity
- 03
Activate
The right offer is composed and delivered in real time
- 04
Attribute
POS integration ties the visit to the transaction
- 05
Learn
Every loop sharpens intent, offers and merchant intelligence
Platform architecture
Network
Shoppers · Stores · Malls · Brands
Operating core
Intent capture, offer activation, attribution, settlement
Intelligence
Agents for scoring, offer composition and merchant insight
Modular platform
Each module ships independently and composes into one governed operating core.
Beyond this market
Built once. Configured for every operating model.
Retail Intelligence is one implementation of the Assembl operating model. The same intent-to-attribution architecture can be adapted to other fragmented industries where measurement, attribution and commercial intelligence are still missing.
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